The Story Behind The Story

CAYAC is the brainchild of two millennial cowboys; Matt Rice and Tommy Allen. Both have a background in livestock, from managing cow-calf operations to stocker cattle. Their cattle knowledge in combination with work experience at Allen Media, (The Ag information Radio Network of the West) has given them a unique understanding of the value of targeting a message directly to the right audience. The average CAYAC Sale Barn moves over $1,000,000 in cattle each week, providing your brand/product  premiere exposure to those who just invested $1,000,000 to improve their herd and, also those who pocketed $1,000,000. CAYAC is the  perfect opportunity to reach REAL producers.

Give us a call and we can log you into our CAYAC Agency Planning Tool so you can assess which option is best for your marketing communication needs: HD Digital Monitor, Sale Ring Door Banners, or Bid Cards.  The CAYAC  Agency Planning Tool provides you with the advertising geography coverage information, rates, and total annual cattle numbers.

Contact us at 509-529-2587 or e-mail or